About My Client:

My client is dedicated to enhancing Australians' well-being through high-quality natural health products, with a strong commitment to innovation, authenticity, and delivering real results in the complementary medicines industry. This role offers the opportunity to make a meaningful impact on a rapidly growing brand in the natural health sector while working in a supportive and collaborative environment.

The Role:
I am seeking a driven Senior Product Manager to champion my client's product portfolio and drive new product development. As a key member of the marketing team, you will:

• Conduct thorough local and global market analysis to identify opportunities and build a pipeline of innovative products aligned with the brand strategy.
• Undertake comprehensive quarterly portfolio and competitive analysis, recommending product updates, deletions, and additions to optimize performance and align with business goals. Track competitor activity and provide data-driven insights for decision-making.
• Collaborate with the Head of Marketing and Trade Marketing Coordinator to develop and execute impactful quarterly promotional plans for the product portfolio.
• Oversee and support the development of comprehensive go-to-market plans for all NPDs, ensuring alignment across all channels, including Banner Groups and Ambassador Stores.
• Achieve sales targets for NPD products within the first 12 months of launch and maintain healthy gross margins for both new and existing products, actively participating in cost negotiations.
• Work with the Head of Marketing on process improvement, reporting on NPD and product management issues and opportunities, and ensuring all core documents are maintained within the required systems.
• Review and evaluate the Doctor Detailing program for all products quarterly, providing recommendations for improvement.

Key Challenges:

• Developing a data-driven new product pipeline.
• Delivering impactful quarterly portfolio analysis reports, making data-driven product management recommendations.
• Delivering effective quarterly promotional plans for the product portfolio, maximizing the impact of all marketing initiatives.

About You:

• Tertiary qualifications in Marketing or Business preferred.
• 3-5+ years of brand/product management experience in OTC, complementary health medicines, or FMCG (highly regarded).
• Sound knowledge of product, brand attributes, and consumer trends.
• OTC portfolio experience, including an understanding of the TGA.
• Product launch and NPD experience is essential.
• Above and below-the-line marketing experience required.
• Exposure to reporting tools (e.g., BI Reports, IRI-Aztec).
• Strong analytical, communication, negotiation, and problem-solving skills.
• Self-starting, able to work with limited supervision, and actively seeks new challenges.

If you wish to apply via email, would like more details or to arrange a call, please submit your resume to Eva Kelly evak@austcorpexecutive.com.au